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Competitor Website Analysis
The DG Group provides website competitive analysis services that can be critical in allowing any company to establish a leadership position in their on-line and/or e-commerce strategy.
Carrying out competitor website analysis and website marketing analysis delivers two main benefits. The first is that it identifies the exploitable holes and weaknesses in your competitors’ websites and other web assets and secondly it helps to identify the weaknesses in your website when compared to their strengths. This knowledge can then be used to remedy your issues and exploit their deficiencies.
Another advantage is that it can identify new areas of focus for your web strategy, such as blogging, social media networking, article submissions and on-line PR.
This report is not a basic automatically generated dataset. Instead it is manually researched and the data is formulated using human logic to determine a particular site’s strengths and weaknesses. The final website competitive analysis report is then supplied in either a document or presentation format (or both if required).
Our website competitive analysis services cover the following factors:
(As you browse this page, click on each heading if you wish to read the detail)
Usability
How easy is the site to interact with, navigate, find information on etc.
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Navigation Structure
This differs a little from usability as it looks at how friendly the structure of the navigation is from the point of view of search engine and multi-platform compatibility.
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Cross-Platform Compatibility
How does the site look and behave across operating system, browser and hardware platforms?
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Site Optimisation
How well optimised is the site in terms of keyword/phrase research, ranking, content optimisation, inbound links, etc.
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Home Page Layout & Content
Is the homepage well structured or confusing? Is the content clear and welcoming or confusing and filled with jargon?
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Content Relevance
How relevant is the content to the subject matter in question generally across the site?
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Content Accuracy, Spelling & Grammar
Does the content read well with regard to spelling and grammar and above all is it accurate or contain unsubstantiated claims?
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Labels & Links
Is there proper implementation of internal linking using solid anchor-text links and are labels & buttons implemented correctly?
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Site Performance
How fast is the site in general, particularly in key areas such as contact forms, submission forms, check-out, etc.
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If you are looking for high quality and professional competitor website analysis or you would like to discuss your custom competitive website report needs, make The DG Group your first call.
If you have any questions or would like to discuss the specifics of your project, please feel free to contact us.
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