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You are here: Home > Search Engine Optimization > SEO Copywriting

Professional SEO Copywriter Services

The DG Group provides web copywriting and in particular SEO copywriter services that can help any company to increase their search engine ranking, while simultaneously enjoying the benefits of well written copytext.

Websites must have well written content, with correct spelling and good grammar. However, unlike printed brochures, the job of a website copywriter goes far beyond the normal requirements of well structured sentences and accuracy of content. For sites to enjoy good ranking it is imperative that your website is written by a professional SEO copywriter.

Web copytext written without regard to SEO will deliver what is known as a “brochure-ware” site. In other words it is a site that mirrors your company brochure. This is not an inherently bad thing. If you focus more on off-line marketing and your website is therefore just a support vehicle for your print ads, etc, then you may not need to worry about employing our SEO copywriter services. However, if your expectation is that your website will actively pull potential clients or customers to your services or products then an SEO writer is exactly what you need.

In some cases you may also need our link building services, to really help lift you above your competitors in highly competing markets.

Our SEO copywriting services are delivered based on 3 key elements:

(As you browse this page, click on each heading if you wish to read the detail)

Keyword & Keyphrase Analysis
Where Effective SEO Copywriting Begins

Our first step is to identify the key words and phrases used by your target customers to find you or your products or services. This normally generates a list words and phrases that is anywhere from 100 to 200 unique phrases. Unlike a pay-per-click campaign, we cannot use all of them and so we will use a number of determining factors to drill down into the list until we have shortlisted a maximum of 30 phrases, which forms the foundation for the other elements of the page.

Metadata Creation
The Backbone Of Web Copywriting

Using the keyword analysis we create the metadata to be used in the code of the site. This includes the Title tag and the Description tag. We also make use of the Keyword tag (although it seems the major search engines do not place great importance on this any longer). This data is indexed by the search engines and helps to increase the ranking of the site.

Website Copytext Creation
The Meat Of Web Copywriting

If the metadata is the backbone then the actual page content is the meat on the bone. By making good use of the key words and phrases and implementing them throughout the content, both meaningfully and most importantly sparingly, we reinforce the content of the metadata and so better help the search engines to link the key words to the page.

As you may have gathered, our SEO copywriters are often called upon to deliver SEO optimised content for more than just the homepage and an average 10-page website would have anywhere from 5 pages or more optimised.

So if you are looking for professional web copywriting services and SEO copywriters with a proven track record, make your first call to The DG Group.

If you have any questions or would like to discuss the specifics of your project, please feel free to contact us.