The DG Group provides a variety of specialist internet marketing services for medium to large enterprise and corporate companies. One of these is Portal Marketing, whose goal, like other forms on online marketing is to increase the number of visitors to the websites contained within the portal site.
A portal site is any site that is an initial destination for internet users. Google is the largest and most well known example of a portal site, but there are many others, both large and small. Portal sites are typically created by third-party companies who then either charge a fee or gain some other form of recompense for allowing a given company to be listed within the site. Many companies implement a portal marketing strategy as part of their own internet marketing campaign and although a key element of this requires them to include competitor businesses, the positives of this strategy will outweigh the negatives when implemented correctly.
The DG Group provides 3 key services in the area of portal marketing:
(As you browse this page, click on each heading if you wish to read the detail)
We have all the skills required to design and host a professional and effective portal site. The actual design and functionality of the site will be determined by the service or product sector you are in and with that knowledge secured we will create the portal site to be in harmony with the needs of the target visitor.
A portal site is like any other site and will require promotion. This can be achieved through advertising or paid promotion (both offline and online) or by relying on other portals, such as Google, to rank your portal site through SEO (Search Engine Optimisation) techniques. Either way, The DG Group have the expertise to deliver a complete portal marketing strategy to meet your goals.
If your goal is simply to be listed/included in a number of relevant portal sites, then The DG Group can help. We will research your business sector to identify the top portal sites that are related to your business. We will then work with the portal to negotiate inclusion for your business.
So if you are looking for a specialist internet marketing company with portal marketing expertise, make The DG Group your first call.
If you have any questions or would like to discuss the specifics of your project, please feel free to contact us.
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