Managing Your Web Presence In The 21st Century

Since the 21st Century began we have seen an enormous acceleration in the use of the web by consumers and the tools available to business owners to promote their businesses online. If I was to write an article covering all the things that website owners need to do to have the "perfect" website, it would quickly turn into hundreds of pages. So rather than focusing on the micro detail, I want to give a more macro overview of what I believe are the 5 key things that you need to work on to maximise your web presence.

1. Put Your Website At The Centre Of Your Business
   More prospects and customers will view your website than any other promotional material you create and in many cases it will be the first and only element they see. Give it the respect it deserves and dedicate some time to managing it and promoting it at least monthly.
   
   
2. Update Your Website - Preferably Weekly
   Visitors like seeing plentiful and useful content, but more importantly Google loves it! This in turn improves the visibility of your site online and therefore brings more visitors and ultimately more business. Create special offers, write an article, update the news, add some testimonials, add a case study, update your portfolio and add content to your Facebook/Twitter/Blog - the choice is yours. Even monthly updates are valuable, so get creative and get updating!
   
   
3. Focus On Creating High Quality Content
   Poor content is unacceptable to many people and if your spelling mistake is in a keyword, then Google will not reference it properly and you'll also lose visits. Be sure to check spelling, punctuation and grammar and ALWAYS use original content. A really good example of this is highlighted in this BBC News article, where revenues on a particular on-line store increased 2X when a spelling error was corrected!  
   
   
4. Get A Mobile Website
   Good marketing is about making your customers' experience as pleasurable as possible and without a mobile website visitors will have to overcome numerous issues when trying to browse your site and that's just plain frustrating. So with the phenomenal growth in Smartphone and tablet usage it just makes plain sense to provide them with a mobile website to view.
   
   
5. Do What You Can - Outsource What You Can't
   Most business owners suffer from a lack of time and funds. However, before you sacrifice your precious time to save some money think carefully about whether you would be better off outsourcing. You could create that Adwords campaign yourself, but do you truly understand what you are doing? If not you could waste more than you'll ever save. Instead you could use your precious time to create more content.
    

Franco De Bonis has worked in the field of sales and marketing promotion since 1990 and was most recently the global marketing manager for a major international technology company before setting up The DG Group in January 2007. The DG Group is dedicated to delivering all the marketing solutions any company may require. Whether it's a website or leaflets and brochures, or even some product packaging; The DG Group will manage the whole project and even provide guidance along the way. The content in this section is the original creation of The DG Group and is protected by copyright. You may use this content on your site or in other materials providing you acknowledge The DG Group as the author and include a link to our site.

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