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You are here: Home > Graphic Design > Brand Identity & Logo Design

Custom Logo Design, Branding And Identity Design

The DG Group provides custom logo design services to meet any need, from startup businesses to medium and large enterprise or corporate logo design requirements. However the logo design requirements for small business differ significantly from those of corporate companies. Small businesses tend to require a single logo designed on a specific budget, whereas larger organisations' requirements are based around complete brand identities and product logos. Our logo design services are therefore tailored to the specific requirements of each.

(As you browse this page, click on each heading if you wish to read the detail)

Logo Design For Small & Start-Up Business

The first thing any new company needs is a strong visual identity, which means a powerful logo design. A good logo makes your company memorable and becomes the foundation of your overall identity. The colours and fonts used, the styling and the overall "feel" of the logo define almost every other marketing element you will ever produce.

A good design doesn’t just mean just high quality logo design, there’s much more to it than that. A good company logo will embody the main aspects of the personality, product or service that the business owner wants to portray, which can help to open the door when you are looking for business.

Logo Design For Medium & Large Enterprise

Corporate logo design requires specific skills and understanding of the corporate or enterprise environment in order to deliver high quality logo designs that meet the requirements of what are often extremely complex briefs.

To ensure we meet your exact needs, The DG Group uses a custom briefing process that has been developed over many years of working in and with corporate companies. Our proprietary briefing process allows us to deliver logo design services to meet the following needs:

Custom Company Logo Design

We can create innovative and compelling logos to represent your company. Whatever traits you wish to project about your company or your business ethos, we will create a logo design to mirror it.
Division/Brand Logo Design Services

In some companies, the corporate brand is less important (to the consumer) than the division/product category brand. In this case, you will require one or more logos to represent your sub-brands and we have the expertise to deliver the ideal brand logo design for your needs.
Product Logo Design Services

You want your product to sell and you will spend significant resources and budget on ensuring its success and we believe that the backbone of a successful product is its logo. The product needs to “speak” to a certain group of customers and the logo must reflect the needs and desires of this target group as well as the benefits of the product. This is not an easy task and requires a specialist skill-set. The DG Group have the required skills to deliver product logo designs that will form the strongest of foundations from which to launch your new product.

What Type Of Logo Design Do You Need?

To help our clients understand what type of logo they would like, The DG Group has developed a category system for logos. No matter which company logo you look at, irrespective of where in the world they are, how large or small they are or even what type of business they are in, their logo will fall into one of four categories. We have named these categories as ‘Text’, ‘Abstract’, ‘Practical’ and ‘Visionary’ and armed with this knowledge we can guarantee to deliver a custom company logo design that will meet your needs!

So if you are looking for a custom logo company that can help with delivering everything from custom company logo design, to brand logo design, product logo design or any other form of high quality logo design, make The DG Group your first call.

If you have any questions or would like to discuss the specifics of your project, please feel free to contact us.