The DG Group provides professional leaflet design services for companies of any size and for any need. From small A5 or DL leaflets to larger A4 leaflets, we can design a leaflet, print it and even distribute it for you!
From a pure marketing perspective, there is more to designing leaflets than meets the eye.
A leaflet’s design requirements shares aspects of both a flyer and a brochure, but if you get the balance wrong, you will produce a leaflet that fails to deliver a return on investment.
What Is A Leaflet?
Unlike adverts and flyers, leaflets are typically designed in 4-page or 6-page formats, i.e. they have 4 or 6 ‘faces’ to place information on. We therefore have to treat the overall design of the leaflet much like a brochure. Ensuring that the message flows across all the pages in a coherent and uniform manner, while also ensuring that there is some form of front and back cover page.
If this process is not followed, or the design is not up to scratch, you’ll end up with a leaflet that simply doesn’t work, looks bad, or both!
How Do We Design Leaflets?
When it comes to designing leaflets, The DG Group approaches the project much the same way as we do for advertising designs. We begin by working through a thorough briefing document, which tells us exactly what you are looking to promote and who your target audience is. Using this information we then answer 4 crucial questions:
1. How are we going to make the leaflet attractive to the target audience?
2. How are we going to keep a reader’s interest?
3. How are we going to create a desire in the reader for your services or products?
4. How are we going to stimulate them to take immediate action to call your company?
With these answers we begin to design the overall look and feel of the leaflet (taking into account your company branding style), but now we have to switch to another discipline – that of brochure design.
There are several reasons why The DG Group is the best choice when it comes to leaflet design and printing:
(As you browse this page, click on each heading if you wish to read the detail)
The DG Group has the expertise and experience to deliver amazing leaflet designs that will attract exactly the target audience you are aiming for, with precisely the right message about your company or products and will look amazing! We will create a leaflet that will place you head and shoulders above your competitors.
If you are thinking of creating a leaflet, then you are making a serious investment in your marketing. The leaflet design itself is the smallest part of the investment, where printing and distribution costs far outweigh the design. Too many times, companies spend thousands to design a leaflet, which ultimately delivers minimal or zero return. To ensure your leaflet works there are a number of questions that need to be answered:
• How will you ensure that the leaflet you think you need will actually work for you?
• What is your distribution plan?
• How will you follow-up (if required)?
• How will you track conversion to sales?
The DG Group provides free consulting with every leaflet design project we manage, so we can help you answer these and other questions; and best of all, it’s all included in our standard leaflet design fee!
The DG Group delivers every possible service required to ensure you get the best leaflets possible. It goes without saying that we provide amazing design services, but in addition to that we also provide free marketing consulting with every project to ensure the goals you are aiming for are achieved. We also provide copywriting, general graphic design, photographic, and printing services. Finally, if you are looking for leaflet distribution services, The DG Group can take care of that too.
All this means that with one phone call you could be working with one company that will handle every aspect of your leaflet design project – saving you time and money!
So if you are looking for a leaflet company that can help with everything from the planning of your leaflet, to the design, copywriting, photography, printing and distribution too, make The DG Group your first call.
If you have any questions or would like to discuss the specifics of your project, please feel free to contact us.
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