The DG Group provides Ecommerce SEO services for any ecommerce services that wish to increase their search engine ranking and in so doing increase the number of visitors to their site.
Ecommerce sites are indexed and ranked by the search engines just like any other website, however unlike a standard content based website, SEO for Ecommerce is more complex.
The list of items to optimise for an ecommerce site is over 25 items long and so cannot be covered here in the detail it deserves, but the main areas of focus for us when we implement Ecommerce search engine optimisation is as follows:
(As you browse this page, click on each heading if you wish to read the detail)
The rule of 3 clicks applies here more than ever, so we ensure than no product is ever more than 3 clicks from wherever a visitor is on the site.
We will use the same keywords and phrases that your potential customers are using when searching to ensure that your product listings are seen. We will also work with your in-house team to ensure that your ecommerce maintenance continues to be SEO friendly.
Look at any small ecommerce site and more often than not you will see that the page name (what is shown in the top website address bar) uses a long number-based code. This is either to reference the content from the ecommerce database or to establish a session ID, so as to avoid the use of cookies. Either way it's very bad for your ecommerce SEO. We will implement user-friendly and search engine friendly URLs to help increase the visibility of your product pages.
Many simpler Ecommerce engines use only the relevant fields required to list the product. The optimised product database we provide however contains other fields which are specifically used to make the page unique and to help it rank well.
The growth of social media sites means that more and more users are sharing information about the products they buy and like. We therefore advise that you build product tagging capabilities for sites such as Facebook, Myspace, Stumbleupon and Digg, etc into your site. Visitors will tag the products they are interested in and in many cases will use keywords that you might never have even heard of, helping that page to rank higher still.
As discussed above, these are just five of the more than 25 elements we will/can use to build your company a site with a SEO friendly Ecommerce engine.
So if you are looking for professional Ecommerce SEO services, make The DG Group your first call.
If you have any questions or would like to discuss the specifics of your project, please feel free to contact us.
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