.jpg)
You are here: Home > Internet Marketing > CPM Marketing
Professional Banner Ad Management Services
The DG Group provides professional banner ad marketing services for companies that wish to increase the number of visitors to their sites through targeted banner ad placement.
Banner ad advertising is not a recommended approach for all companies, but if implemented for the right reasons or to promote the right products or services, it can deliver excellent results. Banner (CPM) advertising works by placing your banner among a group of rotating banners on one or more popular websites. You are then charged a small amount every time your ad is shown and because the charges are typically quite small, the amount you pay is calculated on a cost per (roman numeral) thousand basis and this is where the Acronym ‘CPM’ is derived.
(As you browse this page, click on each heading if you wish to read the detail)
|
Banner ad marketing is therefore effective Banner Ad Placement To Promote Your Brand
If you simply wish to promote your brand and are not overly concerned with click-through rates, then banner ad advertising is an excellent medium as it will give you thousands of eyeballs in a very short period of time. You also have control of the demographics and psychographics of who sees your banner advertisements through the choice of websites you place the banner on.
Banner Ad Placement To Promote A New Product/Service
If you have recently launched a new product or service that has mass-market appeal, then banner advertising can also be very effective.
Banner Ad Placement To Promote An Offer
If you are running a special offer on a popular product or service, then banner advertising can help to quickly spread the message among your target audience.
|
The DG Group provides the following services to increase Banner Ad Creation
Banner ads sound like a simple concept, but even the simplest of banners involve complexities in making the banners as effective as possible while keeping the file size as small as possible. The DG Group has the required expertise to deliver banner designs that work and that will fit into even the most stringent of site requirements.
Banner Ad Targeting
Before you place your banner ads, you will need to define who your target audience is. We can help you to determine this so that your budgets are spent on potential customers rather than people who have no interest in what you are promoting.
Banner Ad Placement
Once the ad is ready and the target audience has been defined, we will find the appropriate websites to place your ad on. This could be as simple as creating a Google Adsense campaign or as complex as finding a range of independent and high-performing websites through our network of opted-in sites to place your banner ad on. The list of potential sites is endless and can be selected by keyword (for banner management systems), category (for directories and portal sites) or specific pages (for typical websites).
Tracking Banner Ad Effectiveness
Whether you are simply looking to increase brand awareness or you are focused on bringing more visitors to your site, you will want to have some level of reporting. We can provide you with detailed reports that will show a range of data, from the number of impressions to the clicks on a daily, weekly and monthly basis. If required, we can even setup conversion tracking systems that will tell you very important data such as how many people who clicked on your ad actually went on to buy and what is the average spend per click, etc. Using this data is critical in allowing you determine banner ad effectiveness per site.
|
So if you are looking for professional banner ad management services, make The DG Group your first call.
If you have any questions or would like to discuss the specifics of your project, please feel free to contact us.
|
